Introduction
Product Strategy
Subconscious
Fitness Partner
We designed a gamification system that learns a user's current activity level and sets step goals they can actually reach.
Designing for Momentum
To make people move more, we integrated Vi Fit into iOS system UI. Dynamic Island and Live Activities meant the app only appeared when it mattered visible when you're moving, invisible when you're not.
A subconscious momentum builder that helps users become more active when they're already active.
Rewards
A reward is visible before every checkpoint. Close enough to feel within reach, early enough to keep you moving toward it. When you get there, something real from a partner brand unlocks.