Client
Vodaphone
Brand
Vifit
Designing for
Momentum
Product Strategy
Product Design
Interaction design
Illustration
Introduction
We designed Vi Fit as something else entirely, a gamified layer on top of existing trackers, an ecosystem where brands, users, and community interact around movement.
Subconscious Fitness Partner
Momentum
To make people move more, we integrated Vi Fit into iOS system UI. Dynamic Island and Live Activities meant the app only appeared when it mattered visible when you're moving, invisible when you're not.
A subconscious momentum builder that helps users become more active when they're already active.
TODAY
6720 /
8400
You are crushing it, keep going only 1200 steps left
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Rewards
To make people move more, we integrated Vi Fit into iOS system UI. Dynamic Island and Live Activities meant the app only appeared when it mattered visible when you're moving, invisible when you're not.
A subconscious momentum builder that helps users become more active when they're already active.
To make people move more, we integrated Vi Fit into iOS system UI. Dynamic Island and Live Activities meant the app only appeared when it mattered visible when you're moving, invisible when you're not.
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12-19 jan
week 1
active
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12-19 jan
week 1
active
Delight
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